In this episode, I discuss the five mistakes people make when creating and launching memberships from a systems perspective. I also share my thoughts and experiences working with clients who have launched memberships, highlighting the behind-the-scenes aspects and profitability of memberships.

Takeaways

• Don’t believe that a membership will be a magic fix for your monthly recurring revenue. It takes time and effort to build and grow a successful membership.
• Have a clear transformation or promise for your membership. Make sure members know what they will get out of it and why they should stay month to month.
• Understand the return on investment (ROI) of your membership and how it fits into your customer journey. Consider the lifetime value of a customer and their conversion rate into higher ticket programs.
• Market your membership consistently and treat it as a core offer in your business. Dedicate time and resources to promoting and selling your membership.
• Give your membership time to grow and be prepared for income fluctuations. Memberships are a long-term game and it may take time to see significant results.

Connect with Sam Whisnant:

• Website: https://www.systemswithsam.com/services 
• Instagram:  https://www.instagram.com/systemswithsam/ ​​
• LinkedIn: https://www.linkedin.com/in/samwhiz/

Ready to start building scalable systems in your business? Check out my free private podcast feed, Seven Figure Systems, where I share the biggest systems shifts you need behind the scenes as you scale from six to seven figures. 

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