In this episode of Beyond the Systems, I interview Sam Chlebowski, the co-founder of Motion.io, about his journey as a tech founder and scaling his previous employer, Brighter Vision, from 250 to 5,000 customers and eventual acquisition and then pivoting into co-founding a Client Portal tool, Motion.io, with two friends.
We chat about the importance of taking small steps and being intentional in the early stages of building a business. He also discusses the challenges and wins he has faced as a first-time tech founder, including the decision to pivot and rebuild the product.
He highlights the trends in marketing and client experience, such as the rise of video content and the demand for a digital client experience. We also discuss various tools and automations used in Motion.io and his personal favorite systems and tools he uses in the business.
More about Sam Chlebowski:
Sam Chlebowski is a fellow systems person. He is the co-founder of Motion.io, an online client portal tool, and he is passionate about helping business owners create scaleable systems that allow them to generate more leads, close more deals, and run their businesses without feeling like they’re running out of breath. He is inspired by the firsthand impact he’s seen these systems make.
Before Co-founding Motion.io in 2022, Sam led the sales, marketing, and customer success teams at Brighter Vision, helping to scale the web design agency from 250 to nearly 5,000 customers and an eventual acquisition in 2020.
Takeaways:
- Take small steps and be intentional in the early stages of building a business.
- Don’t be afraid to pivot and rebuild if it aligns with the needs of your target audience.
- Focus on providing a digital client experience that is transparent, personalized, and streamlined.
- Stay adaptable and responsive to the changing trends and expectations in marketing and client experience.
Connect with Sam Whisnant:
- Website: https://www.systemswithsam.com/services
- Instagram: https://www.instagram.com/systemswithsam/
Connect with Sam Chlebowski:
- Website: http://motion.io
- Motion.io Instagram: https://www.instagram.com/motion_dot_io/
- Personal Instagram: https://www.instagram.com/samchlebowski
- Personal LinkedIn: https://www.linkedin.com/in/sam-chlebowski-80041694/
Resources from this episode:
- Try the free trial of Motion.io + save 50% on your first few months with code SYSTEMSWITHSAM. https://app.motion.io/register?_go=systemswithsam.
Related episodes:
- Listen to My Episode on Motion.io’s Podcast: Designing Growth: https://motion.io/client-onboarding-experience/
