In this episode, I interview Alex Porterfield, an experienced online business manager (OBM), about pivoting and booking out services as an OBM for Influencers and Creatives. We discuss the online business manager world, working with influencers, tasks as a virtual assistant, transitioning from corporate to OBM, finding clients, building relationships and networking, and starting over to be successful. 

In this conversation, we share our journeys becoming OBMs, the role of an Online Business Manager, and insights on transitioning to an OBM role and offer resources for further learning.

Join us in our free OBM masterclass, Pivot to Profit, on February 19th and 20th: https://alexporterfield.ac-page.com/influencer-obm-academy-pivot-to-profit-masterclass 

Learn more about our program, Influencer OBM Academy: https://influencerobmacademy.com/ 

More about Alex Porterfield:

Alex Porterfield is an experienced online business manager specializing in providing strategic support for multi-6-figure influencers and women entrepreneurs. With her deep understanding of digital business landscape and her passion for helping others succeed, Alex has become a sought-after business coach, training women on how to become successful virtual assistants and online business managers. Alex’s signature programs, Influencer Support Method™  and Influencer OBM Academy™ have helped 40+ women around the world achieve their entrepreneurial dreams. Through these programs, Alex provides comprehensive training on everything from the influencer industry and how to strategically support Influencers to project management and team leadership, giving her students the tools they need to build thriving online businesses.

Topics covered on How to Pivot and Book Out Your Services as an Influencer OBM with Alex Porterfield:

• Starting as a virtual assistant and building relationships with clients can lead to a natural pivot to becoming an online business manager.
• Working with influencers and content creators requires managing various tasks, such as email and DM management, community space management, content creation, and project management.
• Transitioning from a corporate setting to an OBM role requires learning the jargon and flow of the online space, but the management skills gained in the corporate world can be valuable.
• Building relationships and networking, especially on platforms like Instagram, is crucial for finding and connecting with potential clients.
• Content creation is essential for establishing an online presence and showcasing expertise, and it’s important to be authentic and have fun with it.
• Success in the OBM role comes from a combination of skills, personality, and genuine connection with clients. An OBM is a strategic partner who helps business owners manage and grow their online businesses.
• Hiring an OBM can free up the business owner’s time and allow them to focus on their core strengths.
• Transitioning to an OBM role requires developing skills in project management, systems implementation, and team leadership.
• Resources like the Influencer Support Method and the Influencer OBM Academy can provide training and support for aspiring OBMs.

Connect with Sam:

• Services: https://systemswithsam.com/services/ 
• Instagram :https://www.instagram.com/systemswithsam/ 

Connect with Alex:

• Instagram: https://www.instagram.com/alexporterfield.biz/ 
• TikTok:  https://systemswithsam.com/services/ 

Resources from this episode:

• Influencer OBM Academy: https://influencerobmacademy.com/ 
• Influencer Support Method™: https://samwhizbiz–alexporterfield.thrivecart.com/ism-the-membership/